After running our small business for three years we had a clear idea of the challenges every single start-up or small brand faces. We all start with a business plan and a draft of what we think our business niche will be. However, there are so many question marks that will only bring the answers as you walk your path in the vast marketplace.

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We live in a world that is mostly focused on BIG—think big & dream big. But can we all start big? In fact, is it big what my business truly needs? Is big sustainable considering my business reach? Big means mass production resulting in more CO2 emissions, more waste, and a larger initial investment.

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This is why we decided to create Atelier Cosmetics Design—to help small brands and businesses start with their professional custom-made cosmetics without the hassle of the large minimum amounts required by manufacturing facilities.

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We’ve been involved in beautiful projects for other brands for the past two years and I have created scents as part of other businesses' branding. Of all the senses, the sense of smell is the most important trigger of memory turning it into your most powerful branding element. The reason behind this is that the sense of smell (or olfaction) is our most primitive sense and yet is one of the most powerful senses that cannot be switched off. So, make sure you are remembered for good reasons!